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Marketing

Top Marketing Trends and Predictions for 2017

The world is transforming faster than ever, and who would have thought 5 years ago that our user behavior and our buyer’s journey would be completely different now? And the funny thing is, most people still don’t realize it: “It worked in the 90ies and it still has to work today.”

Some of the predictions are a bit scary, because you have to nail those new approaches or you will end in mediocrity. In this article, I’m going to share some of my predictions for marketing in 2017 and hopefully save you from failing.

Marketing

Marketing Needs to Do One Thing: Generate Leads. Nothing Else Counts

There’s an endless spiel of advertisements all shouting and grabbing for your consumers’ attention. We are experiencing more than 6’000 ad contacts every day. And we marketers have to deal with it. Over this noise, you have to be heard. Finding out what your target consumer likes, dislikes, and is interested in will ultimately decide if they choose to do business with you or not. The whole purpose of marketing is to help identify and finally solve a problem. The best solution provider and/or product will win. It is all about problem finding and creating leads. Sounds easy …

Marketing

B2B on Instagram: 13 Inspirations What to Post

Relative anonymity on social media is a fact that many B2B companies have to deal with. And  Instagram marketing is not the easiest thing to master. After all, how much can you say with only a picture? In reality a lot can be accomplished through Instagram marketing, but it’s important to make sure you’re posting the best material you can come up with. Unfortunately, it only takes a few images that are less than exciting to turn away an entire audience. When in doubt, the best way to get noticed on Instagram is to be original. Do something no one else has, or at least do it differently from everyone else. Of course, it’s not always that easy, so here are a few ideas to spark inspiration.

Marketing

8 Keyword Research Tools to Optimize Your Content For SEO

Search optimization has become an essential part of digital marketing, especially for marketers following the inbound philosophy. Even the highest-quality and most relevant content matters little if potential customers can’t find it, and SEO helps marketers avoid that downfall.

But in order to effectively optimize your website and its content for search engines, you need to find the keywords that are at once relevant to your audience, and searched frequently enough to make a difference in your web traffic. To help you accomplish this goal, here are the 8 best keyword research tools to find the right keywords for SEO.

Marketing

4 Inbound Marketing Mistakes You Need to Steer Clear Of

Inbound marketing, on the surface, seems pretty simple. In short, you’re trying to attract customers to you by creating something that adds value to their lives. So, whether it’s a video channel, a blog, or just photo sets, a company isn’t trying to shout its way into the audience’s attention like a carnival barker. Rather, it’s putting out content that its audience will find, and crafting that content to be valuable, and to be shareable. The goal is for you to write a blog, make a video, etc., that your audience sees, likes, and shares with all of their friends, drawing them into your area of influence.

Marketing

The New Multi-Channel Customer Journey 

Think back to the last time you wanted to purchase something other than groceries or a cup of coffee. Maybe you were shopping for a new vehicle, playing with the idea of moving up to a bigger home, or searching for a coffee maker that would start brewing before your alarm sounded each morning. Think about what steps you took before removing your debit or credit card from your wallet and exchanging money for the product. If you’re in line with the shopping habits revealed by recent research, you probably took two or more of the following actions: