Marketing

    B2B on Instagram: 13 Inspirations What to Post

    B2B on Instagram: 13 Inspirations What to Post

    Relative anonymity on social media is a fact that many B2B companies have to deal with. And  Instagram marketing is not the easiest thing to master. After all, how much can you say with only a picture? In reality a lot can be accomplished through Instagram marketing, but it’s important to make sure you’re posting the best material you can come up with. Unfortunately, it only takes a few images that are less than exciting to turn away an entire audience. When in doubt, the best way to get noticed on Instagram is to be original. Do something no one else has, or at least do it differently from everyone else. Of course, it’s not always that easy, so here are a few ideas to spark inspiration. Continue Reading

  • Make Phone Calls Part of the Customer Journey
    Marketing

    Make Phone Calls Part of the Customer Journey

    While exploring the customer journey, it’s easy to focus exclusively on digital applications. You want to make it easy for the growing number of multi-channel customers to find information that they…