Top Marketing Trends and Predictions for 2017

The world is transforming faster than ever, and who would have thought 5 years ago that our user behavior and our buyer’s journey would be completely different now? And the funny thing is, most people still don’t realize it: “It worked in the 90ies and it still has to work today.”

Some of the predictions are a bit scary, because you have to nail those new approaches or you will end in mediocrity. In this article, I’m going to share some of my predictions for marketing in 2017 and hopefully save you from failing.