Marketing

    4 Inbound Marketing Mistakes You Need to Steer Clear Of

    4 Inbound Marketing Mistakes You Need to Steer Clear Of

    Inbound marketing, on the surface, seems pretty simple. In short, you’re trying to attract customers to you by creating something that adds value to their lives. So, whether it’s a video channel, a blog, or just photo sets, a company isn’t trying to shout its way into the audience’s attention like a carnival barker. Rather, it’s putting out content that its audience will find, and crafting that content to be valuable, and to be shareable. The goal is for you to write a blog, make a video, etc., that your audience sees, likes, and shares with all of their friends, drawing them into your area of influence. Continue Reading

  • Make Phone Calls Part of the Customer Journey
    Marketing

    Make Phone Calls Part of the Customer Journey

    While exploring the customer journey, it’s easy to focus exclusively on digital applications. You want to make it easy for the growing number of multi-channel customers to find information that they…