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Sebastian

Sales

How to Get Started With Inbound Sales

An Overview of Inbound Sales Theory & Technique

The Internet has undeniably altered sales. We are currently looking at a generation that has no idea what it’s like not to own a personal device that gives them access to practically anything they could need. And I don’t mean just the under 30ies. Today, tasks once capable of taking up significant parts of our day can be done in no time on the web. The search and purchase of products and services, filing and tracking our taxes, paying bills and getting messages to anyone in the world can be completed in seconds. We are easily able to watch television shows and movies, conduct research, and find employment. Internet has changed the way we live.

Marketing

Marketing Needs to Do One Thing: Generate Leads. Nothing Else Counts

There’s an endless spiel of advertisements all shouting and grabbing for your consumers’ attention. We are experiencing more than 6’000 ad contacts every day. And we marketers have to deal with it. Over this noise, you have to be heard. Finding out what your target consumer likes, dislikes, and is interested in will ultimately decide if they choose to do business with you or not. The whole purpose of marketing is to help identify and finally solve a problem. The best solution provider and/or product will win. It is all about problem finding and creating leads. Sounds easy …

Marketing

B2B on Instagram: 13 Inspirations What to Post

Relative anonymity on social media is a fact that many B2B companies have to deal with. And  Instagram marketing is not the easiest thing to master. After all, how much can you say with only a picture? In reality a lot can be accomplished through Instagram marketing, but it’s important to make sure you’re posting the best material you can come up with. Unfortunately, it only takes a few images that are less than exciting to turn away an entire audience. When in doubt, the best way to get noticed on Instagram is to be original. Do something no one else has, or at least do it differently from everyone else. Of course, it’s not always that easy, so here are a few ideas to spark inspiration.

Marketing

8 Keyword Research Tools to Optimize Your Content For SEO

Search optimization has become an essential part of digital marketing, especially for marketers following the inbound philosophy. Even the highest-quality and most relevant content matters little if potential customers can’t find it, and SEO helps marketers avoid that downfall.

But in order to effectively optimize your website and its content for search engines, you need to find the keywords that are at once relevant to your audience, and searched frequently enough to make a difference in your web traffic. To help you accomplish this goal, here are the 8 best keyword research tools to find the right keywords for SEO.

Sales

Inbound Isn’t Just for Marketing: The Paradigm Change In Sales

Technology and time change things. Using outdated practices to conduct business can make work seem like a losing battle, but new, tactics bring new hope. Such methods acknowledge the new business environment and use a tacit approach to succeed.

Just as inbound marketing revolutionized the job of marketers, the new strategy will revolutionize sales. Rather than using an overt persuasive effort, salespeople must now identify needs and problems in the market, and provide solutions that allude to a particular product or service. A paradigm shift has also occurred in sales, where the indirect approach works better than the direct selling tactics that worked decades ago.