Browsing Category

Sales

Sales

How to Get Started With Inbound Sales

An Overview of Inbound Sales Theory & Technique

The Internet has undeniably altered sales. We are currently looking at a generation that has no idea what it’s like not to own a personal device that gives them access to practically anything they could need. And I don’t mean just the under 30ies. Today, tasks once capable of taking up significant parts of our day can be done in no time on the web. The search and purchase of products and services, filing and tracking our taxes, paying bills and getting messages to anyone in the world can be completed in seconds. We are easily able to watch television shows and movies, conduct research, and find employment. Internet has changed the way we live.

Sales

Inbound Isn’t Just for Marketing: The Paradigm Change In Sales

Technology and time change things. Using outdated practices to conduct business can make work seem like a losing battle, but new, tactics bring new hope. Such methods acknowledge the new business environment and use a tacit approach to succeed.

Just as inbound marketing revolutionized the job of marketers, the new strategy will revolutionize sales. Rather than using an overt persuasive effort, salespeople must now identify needs and problems in the market, and provide solutions that allude to a particular product or service. A paradigm shift has also occurred in sales, where the indirect approach works better than the direct selling tactics that worked decades ago.

Sales

The most effective subject lines for sales email outreach

Most emails to prospects don’t lead to sales. Composing an email that will get opened – guaranteed – is an ambitious undertaking. In fact: A lot of those emails never even get opened. Current statistics show that nearly 70 percent of emails today are reported as spam from the contents of the subject line alone. Think you’ll get a better response by personalizing? Think again – emails with the word “you” in the subject line are opened 5% less frequently than those without.

Sales

How to Make Meetings a Full Success

In today’s workplaces, employees spend a LOT of time in meetings. In fact 80% of all managers say that they spend 60% of their time with meetings. But how productive are these meetings – really? Do they help save time, trim costs and boost profits, or do they just waste valuable on-the-clock time?